Director of Choas & Marketing

I am a Marketing Professional who uses analytics, research and strategic creative content to create effective marketing for business branding & growth.


I am a mother and animal lover & am passionate about all things marketing. I am a FIERCELY positive and driven person who strives to live with intention, kindness & purpose. I love learning & believe that growth personally & professionally is something that should never stop. My biggest joys are my children including my two labs. My favorite things to do in my free time, besides spending time with family, are cooking, reading just about anything I can get my hands on, tending to my plants, hiking or walking with my labs, and just about anything outside.

Academic College Degree Education.


I started my marketing educational journey at LSU, then attended the University of Texas Arlington and Western Governers University where I received my Bachelor of Science in Business Marketing that included specialization certifications in Marketing and Management. I am currently pursuing my Master of Science in Marketing Analytics which I will complete this year (Summer of 2023.) This masters program focuses on digital marketing data for decision-making with specialization courses in digital marketing analytics and search engine optimization and also includes the following specialization certifications:

Digital Marketing certifications:

  • HubSpot Inbound Marketing certification
  • HubSpot Marketing Software certification
  • HubSpot Email Marketing certification
  • HubSpot Social Media Marketing certification
  • Google Ads Search certification
  • Google Digital Marketing & E-commerce Certificate (Google Career Certificate)

Marketing Analytics certifications:

  • HubSpot Inbound Marketing certification
  • HubSpot Marketing Software certification
  • HubSpot SEO certification
  • Google Ads Search certification
  • Google Analytics certification
  • Google Digital Marketing & E-commerce Certificate (Google Career Certificate)

Professional Memberships

Desk Scene

My Professional Journey

My marketing journey started right out of high school when I started my educational journey in marketing at LSU. Since that time I have worked in advertising & marketing at Broadcast communication companies such as Cumulus Broadcasting & M&M Broadcasting, I then moved on to Agency advertising with Dexone. As a Marketing Executive at both broadcast companies & Dexone, my focus was on broadcast, digital/online, social media, email, text & marketing event initiatives for branding & targeted strategies for companies' specific objectives as well as content creation & direction for organic branding & growth.

In the entrepreneurial space, I created two of my own start-up small businesses. One a local advertising & marketing company, Shop Local Centex, and the other an Insurance Agency, Smith Insurance Co. Shop Local Centex worked with local small businesses to brand and grow their business through print, broadcast, digital/online & social media strategies, campaigns & marketing events. At Smith Insurance Co I operated as the Marketing & Sales Director where I created the company's marketing & sales procedures, strategies, and budgets from the ground up, as well as, developed and executed all campaigns and initiatives. I was able to sell both businesses for profit due to their success.

In 2021, I again joined the corporate world after I sold my insurance agency and accepted a talent acquisition partner position with McLane Company, a national supply chain company. At McLane Company I Collaborate with C-Suite Executives, Hiring Managers, and HR Business Partners to understand and anticipate hiring needs and proactively identify strategic recruiting solutions to meet those needs. I construct a compelling message and articulate value proposition aligning competing incentives and priorities to build market position and achieve SMART targets for each Distribution Center through online presence, social media platforms, professional online platforms, radio, print, networking and with local & national events.

Social Media

As a Marketing Professional

My goal is to:

  • Increase sales.
  • Build brand awareness.
  • Grow market share.
  • Launch new products & services.
  • Target new customers.
  • Enter new markets locally & on a national level.
  • Improve stakeholder relations.
  • Enhance customer relationships.
  • Research & understand market trends & data analytics
  • Consistent & continuous professional development

  • Define goals & target audience
  • Set metrics to measure success
  • Promote & Syndicate content
  • Design and deliver creative & engaging social media campaigns & strategies
  • Manage the day-to-day of all social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, Tumblr , YouTube, & Blogs, adapting content to suit different channels and audiences
  • Plan, deliver & oversee content across different platforms using posting & scheduling tools
  • Analyze, monitor, track , and report on social media performance on various platforms using tools such as Google Analytics and Facebook Insights
  • Monitor, identify, analyze, understand and effectively employ Social Media trends in the marketing space
  • Convert visitors to customers

Social Media Management

Speech Bubble with Social Media
Crop unrecognizable graphic designer drawing on tablet with stylus

Examples of My Work:

  • Client/Consumer Persona
  • Competitive Analysis
  • Content Distribution & Promotion
  • Marketing Strategy Report
  • Integrated Webpage Campaign

Integrated Webpage Campaign

Consumer Persona

Competitive Analysis

Content Distribution & Promotion

Marketing Strategy Report

Stack of Old Books

“Don’t Wait for Opportunity, Create it.”-

George Bernard Shaw